Hummingbird —
蜂鸟咖啡实验室生活方式品牌策划创意概念延展
Hummingbird Laboratory utilises coffee philosophy to explore various lifestyles in the modern communities. Although hummingbirds are small in size, their bodies hide great energy. The deconstructed brand fonts evolved into creative graphic elements, and explored the possibilities of unlimited development and innovation.
蜂鸟实验室借由咖啡哲学对新时代人群生活方式展开多方面的创意探索。蜂鸟体积虽小，但能量厚积薄发。打破结构的品牌字体元素，随意上下组合，探讨了无限发展和创新的可能性。
Category
Brand Strategy
Creative Direction
Marketing Collateral
Sector
Retail
Culture
Hummingbird Lab takes coffee culture as the essence to attract the target audiences, and experimentally developed a series of derivative consumer products. Aiming to improve the brand experience for their customers.
蜂鸟实验室以咖啡文化为核心，吸引聚集目标消费群体，并实验性质的研发各种衍生产品，提高顾客的品牌体验。
