Hummingbird
Hummingbird Coffee Laboratory
Hummingbird Laboratory utilises coffee philosophy to explore various lifestyles in the modern communities. Although hummingbirds are small in size, their bodies hide great energy. The deconstructed brand fonts evolved into creative graphic elements, and explored the possibilities of unlimited development and innovation.
Category
Brand Strategy
Creative Direction
Marketing Collateral
Sector
Retail
Culture
Hummingbird Lab takes coffee culture as the essence to attract the target audiences, and experimentally developed a series of derivative consumer products. Aiming to improve the brand experience for their customers.
