Eden Bower

澳大利亚葡萄酒品牌策划视觉识别系统及产品包装创意

Originated in the famous Barossa region in South Australia, grapevines thrive in cool climate with warm sunshine and sufficient rainy season. The picturesque Eden Valley nurtures high-quality grape fruits. Brand story inspired by the classical poem “Eden Bower”, created by British poet Dante Gabriel Rossetti. Eden Bower delineated a prosperous garden scene.

起源于南澳大利亚著名的巴罗萨产区,经过温暖阳光的洗礼,凉爽气候的抚摩,充足雨水的滋润,如诗如画的伊顿谷培育出优质细腻的葡萄果实。品牌灵感来自于英国诗人但丁·加布里埃尔·罗塞蒂的诗篇 “Eden Bower”,其侧面渲染的神话伊甸园凉亭的宜人景色。

Category

Brand Strategy 

Creative Direction

Marketing Collateral

Packaging

Sector

Wine Product & Culture

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The grape fruits are carefully picked, then brewed by the winemakers to create the extraordinary wine body that carries rich fruity aroma.

葡萄果实经过精心挑选,然后由酿酒师酿造出带有浓郁果香的非凡酒体。
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