Packaging – Studio Polarnight https://studiopolarnight.com Brand & Creative | 商业品牌视觉创意策划+系统设计美学 Fri, 24 Apr 2020 01:52:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://studiopolarnight.com/wp-content/uploads/2020/04/cropped-icon_sp-32x32.png Packaging – Studio Polarnight https://studiopolarnight.com 32 32 Hummingbird https://studiopolarnight.com/work/hummingbird/?utm_source=rss&utm_medium=rss&utm_campaign=hummingbird Tue, 18 Feb 2020 03:23:59 +0000 http://studiopolarnight.com/?post_type=ux-portfolio&p=3203
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Hummingbird —

蜂鸟咖啡实验室生活方式品牌策划创意概念延展

Hummingbird Laboratory utilises coffee philosophy to explore various lifestyles in the modern communities. Although hummingbirds are small in size, their bodies hide great energy. The deconstructed brand fonts evolved into creative graphic elements, and explored the possibilities of unlimited development and innovation.

蜂鸟实验室借由咖啡哲学对新时代人群生活方式展开多方面的创意探索。蜂鸟体积虽小，但能量厚积薄发。打破结构的品牌字体元素，随意上下组合，探讨了无限发展和创新的可能性。

Category

Brand Strategy 

Creative Direction

Marketing Collateral

Sector

Retail 

Culture

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Hummingbird Lab takes coffee culture as the essence to attract the target audiences, and experimentally developed a series of derivative consumer products. Aiming to improve the brand experience for their customers.

蜂鸟实验室以咖啡文化为核心，吸引聚集目标消费群体，并实验性质的研发各种衍生产品，提高顾客的品牌体验。
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]]> Eden Bower https://studiopolarnight.com/work/eden-bower/?utm_source=rss&utm_medium=rss&utm_campaign=eden-bower Thu, 13 Feb 2020 01:11:18 +0000 http://studiopolarnight.com/?post_type=ux-portfolio&p=886

Eden Bower —

澳大利亚葡萄酒品牌策划视觉识别系统及产品包装创意

Originated in the famous Barossa region in South Australia, grapevines thrive in cool climate with warm sunshine and sufficient rainy season. The picturesque Eden Valley nurtures high-quality grape fruits. Brand story inspired by the classical poem “Eden Bower”, created by British poet Dante Gabriel Rossetti. Eden Bower delineated a prosperous garden scene.

起源于南澳大利亚著名的巴罗萨产区，经过温暖阳光的洗礼，凉爽气候的抚摩，充足雨水的滋润，如诗如画的伊顿谷培育出优质细腻的葡萄果实。品牌灵感来自于英国诗人但丁·加布里埃尔·罗塞蒂的诗篇 “Eden Bower”，其侧面渲染的神话伊甸园凉亭的宜人景色。

Category

Brand Strategy 

Creative Direction

Marketing Collateral

Packaging

Sector

Wine Product & Culture

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The grape fruits are carefully picked, then brewed by the winemakers to create the extraordinary wine body that carries rich fruity aroma.

葡萄果实经过精心挑选，然后由酿酒师酿造出带有浓郁果香的非凡酒体。
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