Branding – Studio Polarnight https://studiopolarnight.com Brand & Creative | 商业品牌视觉创意策划+系统设计美学 Thu, 28 Jan 2021 08:58:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://studiopolarnight.com/wp-content/uploads/2020/04/cropped-icon_sp-32x32.png Branding – Studio Polarnight https://studiopolarnight.com 32 32 Era de la Navegación https://studiopolarnight.com/work/edlnavegacion/?utm_source=rss&utm_medium=rss&utm_campaign=edlnavegacion Thu, 20 Feb 2020 12:32:00 +0000 http://studiopolarnight.com/?post_type=ux-portfolio&p=3742

Era de la Navegación

西班牙高级餐厅品牌策划视觉识别系统创意延展

Inspired by the age of great navigation in the early 16th Century, the European voyage explored new ocean routes in human history. In order to inherit the spirit of exploration, this new Spanish seafood restaurant was strategically named as ‘Era de la Navegación’. The brand value is to deliver exquisite gourmet and fresh ingredients to their clients. Carry forward the feature of delicious Spain gourmet, always stay ambitious and provide excellent services.

受到16世纪初期大航海时代的启发,欧洲海洋航行开辟了部分人类历史上新的远洋航线。为了继承探索的精神,这家以海鲜为主打的餐厅被战略性地命名为西班牙语中的“航海时代”。餐厅的品牌价值是为客户提供精美食物和新鲜食材,发扬欧洲地方美味的特色,始终保持雄心勃勃并提供最优质的服务。

Category

Brand Strategy 

Creative Direction

Concept Development

Sector

Hospitality

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The concept of sails and marine life in the vast ocean presents a distinctive and solid brand culture.

辽阔海洋中的船帆与食材生物视觉上有机的结合,呈现出独特而强烈的品牌文化意识氛围。
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Hummingbird https://studiopolarnight.com/work/hummingbird/?utm_source=rss&utm_medium=rss&utm_campaign=hummingbird Tue, 18 Feb 2020 03:23:59 +0000 http://studiopolarnight.com/?post_type=ux-portfolio&p=3203
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Hummingbird 

蜂鸟咖啡实验室生活方式品牌策划创意概念延展

Hummingbird Laboratory utilises coffee philosophy to explore various lifestyles in the modern communities. Although hummingbirds are small in size, their bodies hide great energy. The deconstructed brand fonts evolved into creative graphic elements, and explored the possibilities of unlimited development and innovation.

蜂鸟实验室借由咖啡哲学对新时代人群生活方式展开多方面的创意探索。蜂鸟体积虽小,但能量厚积薄发。打破结构的品牌字体元素,随意上下组合,探讨了无限发展和创新的可能性。

Category

Brand Strategy 

Creative Direction

Marketing Collateral

Sector

Retail 

Culture

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Hummingbird Lab takes coffee culture as the essence to attract the target audiences, and experimentally developed a series of derivative consumer products. Aiming to improve the brand experience for their customers.

蜂鸟实验室以咖啡文化为核心,吸引聚集目标消费群体,并实验性质的研发各种衍生产品,提高顾客的品牌体验。
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Creekstone https://studiopolarnight.com/work/creekstone/?utm_source=rss&utm_medium=rss&utm_campaign=creekstone Tue, 18 Feb 2020 03:15:05 +0000 http://studiopolarnight.com/?post_type=ux-portfolio&p=3142

Creekstone 

维多利亚房产品牌住宅区视觉识别系统及市场宣传创意设计

The Creekstone project is located in the North-West suburb of Victoria, named after the surrounding creek and natural scenery. As a new property development area, the natural way of life is the essence of attracting young families to migrate and encourage their pioneering spirit. The concept of ‘Creekstone’ has been extended to ‘Milestone’ by reflecting in the marketing collateral, to emphasise the first-generation residents will establish a significant milestone for their future community.

Creekstone项目地处于维多利亚省西北郊,周围溪流环绕,坐拥自然风光,由此命名为”溪边的岩石”。作为全新开发地区,以贴近自然生活方式为宣传核心,吸引年轻家庭迁入并鼓励他们的开拓精神。Creekstone的概念延伸为Milestone,反映在宣传概念中,以第一代居民社区作为有纪念意义的里程碑,加深对社区邻里之间以及家这一概念的深厚情感。

Category

Brand Strategy 

Creative Direction

Marketing Collateral

Sector

Property

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Eden Bower https://studiopolarnight.com/work/eden-bower/?utm_source=rss&utm_medium=rss&utm_campaign=eden-bower Thu, 13 Feb 2020 01:11:18 +0000 http://studiopolarnight.com/?post_type=ux-portfolio&p=886

Eden Bower

澳大利亚葡萄酒品牌策划视觉识别系统及产品包装创意

Originated in the famous Barossa region in South Australia, grapevines thrive in cool climate with warm sunshine and sufficient rainy season. The picturesque Eden Valley nurtures high-quality grape fruits. Brand story inspired by the classical poem “Eden Bower”, created by British poet Dante Gabriel Rossetti. Eden Bower delineated a prosperous garden scene.

起源于南澳大利亚著名的巴罗萨产区,经过温暖阳光的洗礼,凉爽气候的抚摩,充足雨水的滋润,如诗如画的伊顿谷培育出优质细腻的葡萄果实。品牌灵感来自于英国诗人但丁·加布里埃尔·罗塞蒂的诗篇 “Eden Bower”,其侧面渲染的神话伊甸园凉亭的宜人景色。

Category

Brand Strategy 

Creative Direction

Marketing Collateral

Packaging

Sector

Wine Product & Culture

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The grape fruits are carefully picked, then brewed by the winemakers to create the extraordinary wine body that carries rich fruity aroma.

葡萄果实经过精心挑选,然后由酿酒师酿造出带有浓郁果香的非凡酒体。
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Western Heights College https://studiopolarnight.com/work/western-heights-college/?utm_source=rss&utm_medium=rss&utm_campaign=western-heights-college Wed, 12 Feb 2020 05:28:16 +0000 http://studiopolarnight.com/?post_type=ux-portfolio&p=1180
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Western Heights College 

维省西高公立中学视觉识别系统创意概念设计

Western Heights College pursues all-round development in the process of student growth and believes the power of guidance. The dynamic elements running through entire brand system, to affirm the potentiality of young people. The brand created passionate, positive and vigorous imagery to elaborate their story.

维多利亚西高中学追求学生成长过程中的全面发展,相信引导的力量。品牌的动态意识贯穿系统,着重体现年轻人的内在潜力。并塑造了全新的充满激情,积极而向上的蓬勃形象。

Category

Concept Development

Brand Roll-out

Sector

Education

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